Category Archive for "social media marketing"

Jumping Across the Advertising Chasm

One idea I think about a lot in relation to business growth is what I call the “advertising chasm.” This idea is related to the topic of word of mouth advertising, which I talked about in my last post. Word of mouth advertising works within the social and professional networks

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How Social Media Marketing Works

Social media marketing is a powerful tool because there are enormous numbers of people spending enormous amounts of time on platforms such as Facebook, LinkedIn, Twitter, and Instagram. At the same time, social media is a tricky marketing tool. The essence of social media is that it allows you to

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