Category Archive for "How Marketing Works"

How Social Media Marketing Works

Social media marketing is a powerful tool because there are enormous numbers of people spending enormous amounts of time on platforms such as Facebook, LinkedIn, Twitter, and Instagram. At the same time, social media is a tricky marketing tool. The essence of social media is that it allows you to

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How Email Marketing Works

There are only two marketing platforms I really think every business needs. The first is a website. The second is an email marketing campaign. Email campaigns are the most cost-effective way of marketing to your customers and your best prospects. Email campaigns are opt-in marketing. You have people’s email addresses

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How Search Engine Advertising (Google AdWords) Works

Search engine advertising platforms like Google AdWords and Bing Ads show targeted ads to people when they search on specific terms with the goal of earning a conversion for your business. For example if a pipe bursts in my house at 11:30 on a Saturday night, I might search on

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How Search Engine Optimization (SEO) Works

Search engine optimization (or “SEO”) is the process of getting traffic from the “free” or “organic” search results on search engines. How search engine optimization works is complicated. Google says it uses over 200 different SEO ranking “signals” to compile their results. How SEO works to build your business –

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How a Website Works to Build Your Business

How websites build businesses fall into two categories. The first is they earn conversions which are actions you can measure such as online sales, contact form submissions, trackable phone calls, requests for an estimate, and more. The second is they provide decision support which is answers to questions people typically

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