Advertising Creates Trust in Your Customers. Really!

As you have probably noticed, I do not oversell the miraculous benefits of marketing. Marketing does deliver results. It’s just that most of the time those results come from having a good marketing plan, a good marketing budget to pay for the plan, and patience. So you might be surprised

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How to Get BIG Marketing Results Fast

Big marketing results fast. That’s what every business wants. And it is possible to get big results fast. All you need is for these factors to be true for your business: 1.    You are selling to a well defined market which is easy to reach. 2.    Your business has few

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How Social Media Marketing Works

Social media marketing is a powerful tool because there are enormous numbers of people spending enormous amounts of time on platforms such as Facebook, LinkedIn, Twitter, and Instagram. At the same time, social media is a tricky marketing tool. The essence of social media is that it allows you to

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How Email Marketing Works

There are only two marketing platforms I really think every business needs. The first is a website. The second is an email marketing campaign. Email campaigns are the most cost-effective way of marketing to your customers and your best prospects. Email campaigns are opt-in marketing. You have people’s email addresses

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How Search Engine Advertising (Google AdWords) Works

Search engine advertising platforms like Google AdWords and Bing Ads show targeted ads to people when they search on specific terms with the goal of earning a conversion for your business. For example if a pipe bursts in my house at 11:30 on a Saturday night, I might search on

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How Search Engine Optimization (SEO) Works

Search engine optimization (or “SEO”) is the process of getting traffic from the “free” or “organic” search results on search engines. How search engine optimization works is complicated. Google says it uses over 200 different SEO ranking “signals” to compile their results. How SEO works to build your business –

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How a Website Works to Build Your Business

How websites build businesses fall into two categories. The first is they earn conversions which are actions you can measure such as online sales, contact form submissions, trackable phone calls, requests for an estimate, and more. The second is they provide decision support which is answers to questions people typically

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22 Ways to Market Your Small Business Effectively

These 22 “snapshots” of web marketing, email, social media, direct mail, print advertising – and more – will help you choose the marketing approaches right for your small business. 1. Earn Referrals and Word of Mouth The best way to market your small business is still to deliver outstanding work,

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4 Indispensable Steps to Digital Marketing Success

Effective digital marketing is essential to your business. It’s also hard to do right. For web marketing to be successful, you have to … 1. Drive relevant visitors to your website 2. Engage them with design & content 3. Convert them to sales or leads, and 4. Measure results to

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Digital Marketing Step 1: Drive Website Traffic

The first step to building your business on the internet is to drive visitors to your site. There are three main digital marketing methods for getting relevant website traffic: 1. Search engine optimization (frequently concentrated on local search) 2. Pay-per-click internet advertising such as Google AdWords 3. Social media platforms

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