How Social Media Marketing Works

Social media marketing is a powerful tool because there are enormous numbers of people spending enormous amounts of time on platforms such as Facebook, LinkedIn, Twitter, and Instagram. At the same time, social media is a tricky marketing tool. The essence of social media is that it allows you to

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How Email Marketing Works

There are only two marketing platforms I really think every business needs. The first is a website. The second is an email marketing campaign. Email campaigns are the most cost-effective way of marketing to your customers and your best prospects. Email campaigns are opt-in marketing. You have people’s email addresses

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How Search Engine Advertising (Google AdWords) Works

Search engine advertising platforms like Google AdWords and Bing Ads show targeted ads to people when they search on specific terms with the goal of earning a conversion for your business. For example if a pipe bursts in my house at 11:30 on a Saturday night, I might search on

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How Search Engine Optimization (SEO) Works

Search engine optimization (or “SEO”) is the process of getting traffic from the “free” or “organic” search results on search engines. How search engine optimization works is complicated. Google says it uses over 200 different SEO ranking “signals” to compile their results. How SEO works to build your business –

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How a Website Works to Build Your Business

How websites build businesses fall into two categories. The first is they earn conversions which are actions you can measure such as online sales, contact form submissions, trackable phone calls, requests for an estimate, and more. The second is they provide decision support which is answers to questions people typically

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22 Ways to Market Your Small Business Effectively

These 22 “snapshots” of web marketing, email, social media, direct mail, print advertising – and more – will help you choose the marketing approaches right for your small business. 1. Earn Referrals and Word of Mouth The best way to market your small business is still to deliver outstanding work,

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4 Indispensable Steps to Digital Marketing Success

Effective digital marketing is essential to your business. It’s also hard to do right. For web marketing to be successful, you have to … 1. Drive relevant visitors to your website 2. Engage them with design & content 3. Convert them to sales or leads, and 4. Measure results to

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Digital Marketing Step 1: Drive Website Traffic

The first step to building your business on the internet is to drive visitors to your site. There are three main digital marketing methods for getting relevant website traffic: 1. Search engine optimization (frequently concentrated on local search) 2. Pay-per-click internet advertising such as Google AdWords 3. Social media platforms

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Digital Marketing Step 2: Keep Visitors on Your Website

When we discuss marketing with clients, I like to say this about websites: “Good design keeps web visitors from leaving in 10 seconds.” “Good content keeps web visitors interacting for 10 minutes.” Good design keeps website visitors from leaving Good web design has a lot to do in 10 seconds.

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Digital Marketing Step 3: Turn Visitors into Customers

Getting lots of visitors to interact with your business website is great – unless none of them become a source of revenue. Then it’s not so great. That’s why the 3rd indispensable step to digital marketing success is to turn website visitors into clients or customers. Here are three techniques

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