Archive for February, 2018

Jumping Across the Advertising Chasm

One idea I think about a lot in relation to business growth is what I call the “advertising chasm.” This idea is related to the topic of word of mouth advertising, which I talked about in my last post. Word of mouth advertising works within the social and professional networks

Read More

Why Word of Mouth Is The Best Advertising

A lot of people say word-of-mouth advertising is the best kind of advertising. I agree. That’s because word-of-mouth advertising (and referrals are also “word of mouth”) gives you potential customers and clients with three exceptionally valuable qualities: 1.   The Need for your product or service. 2.   The Motivation to buy

Read More