Archive for October, 2017

How Search Engine Advertising (Google AdWords) Works

Search engine advertising platforms like Google AdWords and Bing Ads show targeted ads to people when they search on specific terms with the goal of earning a conversion for your business. For example if a pipe bursts in my house at 11:30 on a Saturday night, I might search on

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How Search Engine Optimization (SEO) Works

Search engine optimization (or “SEO”) is the process of getting traffic from the “free” or “organic” search results on search engines. How search engine optimization works is complicated. Google says it uses over 200 different SEO ranking “signals” to compile their results. How SEO works to build your business –

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